tiket.com | Work Experience (2014-2024) | Other Highlights
• munu-munu
munu-munu is a pearl from a beautiful beach in Lombok who can speak, run, and enjoy a vacay with you. His presence at tiket.com with t-man is to strengthen the human side of the brand that aims to make t-mates feel even closer to tiket.com brand. By reason of his expressive character, munu-munu also easily shows his emotions, whether it’s negative or positive. munu-munu doesn’t represent tiket.com brand, but rather a reflection of life problems that can always be solved by t-man and tiket.com. As tiket.com's hero, t-man is always able to find solutions to every problem faced by munu-munu and bring joy to everyone. *Copywriting supported by Rizky Pradipta.
• tuchy
Introducing tuchy, the shy, polite, sweet, and gentle Stratocumulus cloud. He’s a member of t-man Universe and also a best friend of t-man and munu-munu. tuchy is their companion when exploring various interesting destinations around the world. The name tuchy comes from Touchy, which can be interpreted as "oversensitive" or easily touched. As the name implies, the character of tuci has a soft heart and is easily influenced, both by negative and positive emotions. However, tuci is a polite cloud and doesn’t talk too much unless asked or provoked first. *Copywriting supported by Rizky Pradipta.
• Key Visual Approach
The process of refreshing the key visual involved a grid system and visual components such as typography, product icons, and benefits, which later served as a reference for digital and print banners. Various factors were considered after going through input from multiple stakeholders. Along the way, more pain points were identified, which, in turn, led to more solutions—making the process even more engaging and insightful. *Copywriting supported by Dimas K, Rizky Pradipta.
• Branding: Learning Fest 2022
In collaboration with Employee Branding team, designed and supervised the logo design and a set of visual branding assets for Learning Festival 2022: Celebrating Diversity through talks, food festivals, cultural engagement, and much more fun. The logo design was inspired by the shape of a torch and a handprint, symbolizing the spirit of learning and active participation in driving positive change.
*Visual graphic exploration and t-man 3D render by Faradiba Maharani & M.Iqbal Farhan.
• Newsletter: Craft & Direction
In collaboration with the Brand Performance team established a strong foundation in terms of visuals, content, and format, ensuring coherence from both brand and sales perspectives: immersive visuals that align with brand guidelines, clear communication, and agility in meeting effective sales needs. There were two phases involved, one in designing and the other in directing/supervising.
*Initial plan and content/copywriting: Dimas Kurnia.
There is a next phase with greater responsibility in art direction and monitoring performance trends, making visual and content refreshment more significant. This aspect of art direction includes grid systems, visual style, punchier content, and determining sequences through effective storyboarding while ensuring communication aligns with brand guidelines and sales objectives.
*Initial plan and content: Reza Karunia. Creative Designer: Aprilia Cahyani, Faradiba Maharani.
• Paid Ads: Method & Direction
Paid ads for performance marketing require specific content and visual approaches tailored to target users based on historical data. Supported by insights from the performance team and quality control from the content team, these ads are structured into quarterly iterations to ensure a clear and measurable output. In this direction phase, the creative team applies the Narrative Styleguide approach: Tweakening, PUNchy, BOLDjective, and QCutting. By leveraging historical performance data, multiple ad variations are tested to ensure comparability and validity in both marketing objectives and visual/message contrast. *Content/copywriting: Reza Karunia. Creative Designer: Agung Puji Hartanto.
Tweakening: The starting point for digesting a brief, tweaking content, context, and concept while referencing guidelines, refining, and verifying until the core narrative aligns with the brief’s objectives and target users. "Awakening a new point of view."
PUNchy: Digital banners demand instant attention, much like billboards, the clearer the copy, the easier it is to grasp. A sharp, compact message with a pun delivers impact, much like a boxer’s well-placed punch.
BOLDjective: Bold copy paired with the right objective makes visuals more effective, guiding users with a coherent context. This phase ensures alignment with user behavior, verifying landing pages and interaction insights.
QCutting: A blend of Quality Control and Cutting—trimming excess elements like lengthy CTAs, oversized banners, or extended motion sequences to maintain clarity and efficiency.
